True Current is
losing
deposits, activation,
and trading volume inside journeys that
should be converting users.
We identified 40 friction points across TC’s product that may be suppressing activation, deposits, referrals, and retention.
Showreel
Clients
Variational
$52M Raised & $30B Volume Monthly
Zero Fee Perp Trading Platform with an institutional focus.
Lombard Finance
$800M TVL
Powering the on chain BTC economy via Lending, Borrowing & Staking.
Somnia
$270M Raised
The 1M+ TPS Layer 1 for Real-Time DeFi & AI Agents.
Taostats
1.1M Unique Users
Official Block Explorer & Gateway to Bittensor.
Miracle
6.1B Perp Volume
Mobile-Native Trading for Crypto Perps & Global Equities.
Valantis
$7M Raised
Staking, Borrowing & Portfolio Margin for Hyperliquid Traders.
Arcadia
276B Impressions
Premier GTM studio for pioneering Ai, Crypto, FinTech & Consumer.
100+ Others
Opportunity
True Current has already done the hard part, building a product and getting it to market. What's left is making the experience clear, engaging and built to convert, so every dollar spent on marketing turns into users who stay.
Think of it like a car and its fuel.
Marketing is the fuel, the product is the car. Put racing fuel in an unreliable old Ford and it won't get far.
The same is true of a Ferrari running on water.
Our job is to make sure you're driving the Ferrari, so when the fuel goes in, it takes you further and keeps more of it in the tank.
Product Audit
We reviewed True Current's landing page, product and key flows, from both a UX and visual standpoint.
We found 40 errors, 3 of them critical - places where you're likely losing revenue and user attention right now.
Each error costs you in at least one of four ways:
1
Perception:
Visual and UX inconsistencies that make the product feel less premium than it is.
They don't hit revenue directly, but they lower trust, and trust is what turns visitors into depositors.
2
Conversion:
A point where users who are ready to act drop off before they complete a desired action.
3
Retention:
Gaps that give users fewer reasons to come back, trade again or bring friends.
4
Direct Revenue:
Places where you're losing deposits and trading volume right now.
Product Feature
UI/UX
Level
Error
Cost
Landing Page
UX
2
Minimal Languages, add more localisation.
Conversion
Landing Page
UI
1
Poor background execution.
Preception
Landing Page
UX
2
Copy questions the trust, due to unsubstantiated superlatives.
Preception
Landing Page
UI
1
Lack of hover and interact animations.
Preception
Landing Page
UX
2
Unclear CTA copy.
Conversion
Landing Page
UX
2
Lack of strong social proof.
Conversion
Landing Page
UI
2
Lack of animation in 1st chart section.
Preception
Landing Page
UX
2
Scroll jack eliminates smoothness.
Preception
Landing Page
UX
1
Missing CTAs in clear areas.
Conversion
Landing Page
UI
1
Improve button CTA animation & design.
Conversion
Landing Page
UI
1
Consistency in logo capitalisation.
Preception
Landing Page
UX
1
Lack of discord link in footer.
Preception
Markets
UX
2
Lack of explanation of difference between trending & top gainers.
Preception
Markets
UI
1
Market cap X's could stand out more.
Retention
Markets
UI
2
Move trending to the bottom and add useable chart overlays for utility.
Retention
Markets
UI
1
The charts in trending have a layout buffer than stretching from edge to edge.
Preception
Markets
UI
1
Make index prices more visible and readable.
Retention
Markets
UI
1
Landing Page says 500+ markets but markets page shows 250+, can cause confusion.
Preception
Markets
UX
2
Lack of strong CTAs on page.
Revenue
Trade
UX
3
Extremely poor onboarding, critical issue.
Retention / Revenue
Trade
UX
2
Lack of orderbook.
Retention
Predictions
UI
2
Visual bug when logged in vs not, CTA bubbles appear empty.
Perception
Predictions
UX
2
The market titles could be larger for visability.
Retention
Predictions
UI
2
The way in which different markets are displayed (yes vs no + 1vs1) causes confusion.
Retention
Predictions
UI
2
Why is there only one highlighted market on the right you can click on, but the rest take you straight to another page.
Revenue
Predictions
UI
1
Outcomes can use logos so it allows for an easier UX.
Conversion
Predictions
UI
2
The graphs shown per market should be way more interactive, and visually appealing.
Preception
Predictions
UI
2
Graph visuals seem really poor and do not resemble the original UI.
Preception
Leaderboard
UX
3
Does not feel like a leaderboard you care about rather just a list.
Retention
Leaderboard
UI
1
The icons used for rankings are poor, should be improved to feel like a goal.
Preception
Referrals
UX
3
Probably the poorest page, as this should really incentivise a user to either connect wallet, or start referring, so incentives/ CTAs are not strong enough. Reads as a barrier not a goal.
Retention / Revenue
Referrals
UX
2
Points are references, but what do these get? They sound too ambiguous.
Preception
Referrals
UI
1
Poor use of icons.
Preception
Referrals
UI
2
Really empty space, and without a clear intriguing focus, nothing entices me to remain on the page.
Preception
Referrals
UX
2
Earn from every trade, and earn with friends say the exact same thing? This starts feeling like instead of a list of reason, it sounds like im being lied to and stuffs being made up.
Conversion
Portfolio
UI
2
Assuming a not-connected user should see one clear "Connect wallet" button at the top of the page and no fake profile. At least blurred?
Conversion
Portfolio
UI
2
There should be a calendar to help track PnL.
Preception
Portfolio
UI
2
There should be a wallet to track the account progress.
Preception
Portfolio
UI
2
Poor UI, not representing truecurrent enough to create a sense of loyalty.
Preception
Socials
UI
2
Video quality can definitely be improved, and also just the general concept as that approach is quite reused.
Conversion
Experimentation
Before (True Current)
Rather than just list the issues, we wanted to show you what fixing them looks like.
We took the trader profile/portfolio page and redesigned it with 2 additions to the user experience:
1. Deeper personalisation, clearer insight into your trades, with key data highlighted in dedicated cards.
2. Addition of a PnL calendar, a visual snapshot of performance over time - great for sharing on socials.
After (v21 Studio)
Our Approach
One singular package that covers every design need you may ever need, here's how it works:
1
Team allocation - for this type of retainer you'll be allocated one Head of Operations/Project Manager, one Lead Designer, and one Supporting Designer, with the majority of the work being done by Natalie and David.
Natalie
Head of Operations
Worked with over 100+ clients, here to ensure briefs are tight and deadlines are being met & ensures feedback is being looped in.
David
Lead Product Designer
Worked with over 50+ fintech products specifically, including Lombard, Miracle & Sigma Trading.
Victor
Supporting Designer
Here to support with smaller tasks and ensure thorough QA of work being submitted - analysing data we gather from users.
2
How we collaborate - we get integrated straight into your team and use whatever communication software you like, whether that be Telegram, WhatsApp, Slack, Teams etc.
Our team are more than capable and happy to join any sync-up meetings - no matter the time zone we can make it work!
3
How work is requested - feel free to @ our team in any chat or any meeting and request any design work needed.
Natalie will then make sure that brief is coherent and the team will begin work.
That way we communicate a clear deadline with yourself and when you can expect the next update.
Like always, everything is an open conversation. If something needs to be prioritised please do let us know!
4
Submissions & revisions - every day you will receive an update on how the work is moving.
If you have any revisions we typically aim to get them done same day if our time zones align.
5
What work is included - this retainer doesn't only cover product design but also any kind of static design, whether that be:
graphic design
social media posts
banners
events-based designs
product design
landing page design
Offer
$6,750
/per 4 weeks
The retainer is paid upfront at the start of each 4-week period.
This engagement is designed to improve the highest-impact product and user experience issues across True Current’s priority customer journeys.
Upon approval we will start off with the kickoff prioritisation meeting. Jot down all of the fixes and all of the key focuses that we should start with, all while making sure that the Figma is dev-ready for your development team.
Our recommendation is that we trial this for 1 month, we are very confident in the product that we provide, hence why we have all of these happy customers.
Please see the testimonials below.
Testimonials
Lucas
Variational, Sep 2026
It was great working with the V21 team, they're very professional and provide quality work no matter the request
Matrica
Jan, 2026
We actually very much liked the process and the communication between the teams. We had some nightmare experiences with other teams, and none of the red flags were present with v21.
Brittany
Taostats, Aug 2026
V21 is extremely responsive, communicative, and overall talented. It’s rare to find a design partner who cares so much about the work they’re delivering, and it shows.
Max
Variational, Sep 2026
We've worked with v21 for website rebuilds twice. Their team is efficient and easy to work with!
Derek
Neutral Trade, Nov 2025
I've been really happy with the V21 team. From the start, they were super professional and easy to work with. What stood out most was how open they were to feedback, which made the whole process collaborative and stress-free.
Juan
Ark Media, Dec 2024
Unlocking the lead capture a website hold has been something I greatly appreciate now that it's brining in leads to my business. Loved working with Miki and the team, super quick delivery!
Selected Works
Designing a new website ahead of a
$50M Series A.
We redesigned and localized Variational’s website across 7 regional markets, helping make the product clearer and more compelling for a global audience. We also created motion graphics to support multiple product launches.
Turning Pacifica’s
$9 billion
monthly trading volume into a social arena.
We independently reimagined Pacifica’s points page, transforming it from a passive spreadsheet into a live leaderboard built around competition. Traders can see who’s climbing, who just overtook them, and who’s close to taking the top spot, giving every trade more visibility, context, and social stakes.
Re-designing a data heavy product from A-Z for
1M+ unique users.
Our focus was simplifying dense, data-heavy experiences so users can understand, navigate, and act on complex information with less friction ahead of the new product launch. Our case study will be released post-launch of the redesign in October 2026.
Making
1.1+ PB
of decentralized storage feel simple.
We redesigned the Hippius experience around one core challenge: making decentralized storage understandable and usable at scale. We translated a complex infrastructure product into a clearer, more approachable experience for users storing, managing, and interacting with data across the network.
Launching ChainGPT's AI Hub V2 leading to
250K+ impressions.
We created a motion-led launch video that made AI Hub V2’s dense product story clear, engaging, and easy to follow, generating over 250k+impressions and 1k+ likes.
Making
Bitcoin
yield impossible to ignore.
We developed Ern’s visual identity financial performance feel clear, energetic, and easy to understand. The brand system included a yield simulator and performance visualizations that simplified complex data.
Building the mobile app behind $6B+
$6+ billion
in perpetual trading volume.
We delivered Miracle’s complete brand and product ecosystem, spanning visual identity, mobile and web apps, product design, and social media assets, creating a cohesive experience for the ideal user type.
Seen enough?
Let’s build something worth scaling.
Feel free to let us know how you feel about the proposal and if moving forward is a great decision to make.
