A re-imagination of LayerV's
options trading
product!
We decided to take the current product at face value and re-imagine how it could look and interact with users.
Re-design Walkthrough Video (9m 21s)
Opportunity
You’ve earned the right to look the part.
LayerV has already graduated from YZi Labs’ EASY Residency (S3) and the first cohort of Arbitrum’s Mentorship Programme.
Right now the product doesn’t look as strong as that story at least in our eyes.
Options already feel complicated to most traders, so the interface has to do more work to earn their trust.
You’re still pre-launch, so this is the easiest point to close that gap, before traders form their first impression.
Experimentation
Product Before (LayerV)
What did we try?
We focused on the Protected Leverage page. Steps 1 and 2 are now one step, so traders get from idea to position faster, with fewer decisions on the way.
We cut the number of choices but gave traders more ways to customise. On the meme coin trading terminals we’ve worked on, traders love presets for things like how much to put in, so we brought that in here. The result is cleaner, easier to read and quicker to act on.
We built it in two directions, one darker and one closer to your current blue. We also put together a before-and-after of how LayerV could show up on socials.
The walkthrough video above covers the rest.
Figma Preview Link
Product After (v21 Studio)
Socials Before (LayerV)
Socials After (v21 Studio)
Summary
Where would we take it?
We leaned more Web3 than institutional here, because that’s where your brand is today (with the fonts and colours). It isn’t the only option. We’ve worked with Variational & Lombard Finance, which both have a much more institutional look, so we’re comfortable going that way too.
If you want to go institutional, the first thing we’d change is the fonts your current fonts read very Web3, and new type would change the feel more than any single layout change.
Either way, the core stays the same, one step instead of two, presets for faster entry, and trades worth sharing.
Seen enough?
Let’s design something worth scaling.
Feel free to let us know how you feel about the re-design and if moving forward is a great decision to make.
